28 May Video Production & Marketing Manager
Start of employment: Immediately
Location: Malta, Spain or remote
JOB SUMMARY:
Growth Leads is an online lead generation company that creates quality leads in highly competitive verticals, such as iGaming, Financials, Health and Communications. We focus on building high-end websites and channels with quality content that lets customers make an informed decision about the product they’re about to buy or sign up for. We pride ourselves on adopting a customer-focused approach to quality and usability.
We are looking for a motivated and experienced Video Production & Marketing Manager to produce and publish conversion-focused video content for and about our affiliated partners. This person should take ownership of developing and executing the marketing strategies for our video and social media channels, as well as growing the video content production and optimising the publishing workflows. This can be done by the candidate themselves and/or by recruiting dedicated stakeholders to support the company’s growth strategy. Your duties will also include finding and implementing marketing tools to support our strategies and keep track of the video marketing industry and trends. You can identify growth opportunities proactively and convert these into actionable strategies.
RESPONSIBILITIES AND TASKS:
- Take full ownership of driving the video content production and marketing strategy;
- Work together with the CCO and Video Production stakeholders to develop and implement overarching production, marketing ad monetisation strategy, processes, structure, and best practices across the company;
- Understand the full customer journey from keyword research to final conversion with our affiliate partners to continuously improve the conversion rate;
- Implement best practices of Search Engine Optimisations for the video content on video and live-streaming platforms;
- Recruit and manage production, editing, publishing and/or monetisation stakeholders to support the company’s growth strategy;
- Identify trends and customer needs, building and managing a video production pipeline in according to targets;
- Stay on top of the latest industry tools and software to increase productivity, quality, output and/or reduce production costs;
- Optimise conversion rate of the traffic of these channels through marketing activities (eg content marketing, social media marketing, newsletter marketing, SEM) and present new opportunities to increase traffic to our partners;
- Liaising with the product and content teams to ensure our content and channels are up to date with content and offers for our partners and are fully compliant;
- Build bi-weekly video content production roadmaps and ensure the roadmap is efficiently executed;Create and present weekly, monthly and quarterly reporting on progress and performance to management and C-Level;
REQUIREMENTS:
- At least 3 years of experience with video production and editing;
- At least 1 year experience within the Igaming affiliation industry;
- Extensive experience with video and live-streaming social media platforms such as YouTube, Twitch etc.;
- Strong understanding of affiliate marketing, including analytics, partnerships, and strategies;
- Proficient with video production and video editing software such as Adobe Premiere;
- Understanding of keyword research and (basic) SEO is considered an asset;
- Understanding of Sweepstakes Casinos is considered an asset;
- Being proficient in MS-Office (especially Excel and Powerpoint and or Google Suite products) and the creation of reports;
- A results-oriented mindset with excellent analytical and problem-solving abilities;
- Thrives in a fast-paced environment with a passion for bringing innovative ideas to the table
- A self-starter that continuously looks for ways to increase productivity and growth of video content production and publication;
- Have a high proficiency in written and spoken English;
COMPENSATION AND BENEFITS:
- Competitive salary
- Bonus structure
- Private health care benefits (if based in Malta)
- €600 in personal care and fitness benefits
- Flexible work schedules,
- A vibrant work environment and excellent opportunities to learn and grow.